The State Of Paralegal Employment In The United States

In 2004, Paralegal jobs and legal assistant’s jobs amounted to about 224,000 positions in all sectors of the economy of the United States. 84% of these had Paralegal qualifications above both Associate’s and Bachelor’s Degree, with about 10% Paralegals who had higher degrees leaving only about 6% Paralegals who have been trained on the job and working without formal Paralegal education.

As was in the beginning, private law firms controlled the lion share of employing about 70% of all working Paralegals then; today, according to present day employment statistics, this number has fallen as the Paralegal profession continues to expand into deferent fields of human endeavor. Many paralegals and legal assistants these days work for corporate legal departments and various levels of government agencies and None governmental organizations..

The U.S. Department of Justice is the largest employer of Paralegal within the Federal Government, followed by the Social Security Administration and the U.S. Department of the Treasury. State governments and Counties are also increasingly employing Paralegals to help make legal services available to the common man on the street.

More Paralegals are setting up private Paralegal offices in states where the law provides such privileges and work as freelance legal assistants, contracting their services to attorneys or corporate legal departments.

It is hoped that in the nearest future the Paralegal profession would be robust enough to receive country wide approval for Paralegals to practice freely providing legal assistance to all and sundry according to the law. This will be a step in the right direction considering that in the United Kingdom, Solicitors play the same roles as registered legal practitioners.

Internet Marketing – Explore This Method Of Marketing For Instant Results!

Marketing has included new methods in its wake, with Internet becoming available all over the world; marketing through Internet has become one of the best ways to get instant increase in sales of your products.

Why Internet Marketing?

There are many ways you can make your product reach the targeted customer base. However, you require to have a lot of money, and each campaigns takes some time to come into existence. There are other problems related to this type of marketing, people you want to reach should have a media receiving set of some time so that your marketing campaign is seen or heard one way or other. However, with computers reaching almost every home and office in the world, there is no better way than to reach the targeted audience directly.

This is where internet marketing becomes important, since the media is a different one, your marketing concept cannot be the same you used through other media. With internet there has to be a more personalized approach to marketing and making the buyer interested in product is also equivalent to attracting a potential customer. This has led to several different types of Internet marketing strategies.

What are the different internet marketing strategies?

There has been an emergence through trial and error of numerous internet marketing strategies, which changed the way world uses Internet and there has been an increase in number of people who are earning through marketing regularly on the Internet. The different types of internet marketing strategies are the email marketing, banner marketing, content marketing, search engine marketing, affiliate marketing, etc.

All these methods are used singly or together by companies trying to increase their customers. Affiliate marketing has allowed people earn their livelihood by carving out a share out of profits of the company for themselves; affiliate marketing can be done through emails, placing banner ads on websites, placing buttons, links in articles, etc. of the products they intend marketing.

Content marketing too, has become very famous not with the companies themselves only, but also among the customers who like to be informed about the products in a more details way, and also like to be educated about the benefits of using the product. This type of internet marketing has caught up in a big way and people like to be in sync with their information more and more.

Banner and email marketing are different internet marketing strategies again; email tends to reach the potential customer in his mail box, whereas banners reach only those who visit your website. Both the types have proven to be effective ways of internet marketing, through times.

Internet marketing is a billion dollar industry today, you can hire experts in this field and can start reaching thousands of potential customers within no time, this is the reason, even the most established of business houses are going in for this option while continuing with the traditional marketing options.

There is no limit or no rules how Internet marketing should be done, art about this marketing is how well you can turn a potential customer into a permanent customer.

Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

What Are the Top 10 Tips for Small Business Branding?

Managing a business is not an easy job but promoting your business may be as hard as anyone else could ever imagine. And some small business owners thought that they have only limited things in order to manage and promote their business then they are definitely wrong. And some think that branding is for big businesses only then I will prove you wrong. And despite the business size, branding can be as effective as it can be. Here are the top 10 tips for small business branding.

The first one is to focus on the thing that you would like to establish, people won’t be attracted if you promote everything and anything under the sun, being an expert on one thing is what matters the most for the clients, making clients confused can never be a good idea, make them think on one important thing that stands your business.

The second one, is consistency on your performance. No one would love to patronize a company that doesn’t have consistency on its performance or on its quality. If you commit something to some clients, make sure you’ll do it, first impressions really lasts so better make sure to impress them positively and maintain it in order for you to have their loyalty.

The third one is to make an overview of your business at least on a one page document, letting them know how your business is running and what are your goals, mission and vision are very important tools in achieving for their approval, just be sure to make it brief and concise, no one will last if you write on plenty of flowering words, better to put on true informations.

The fourth one is, good treatment between you and your employees and between clients and employees as well, nothing can beat that.

The fifth one is, to remember that branding needs straight direction and longer maintenance and that there should be straight connection between the actual and the desired image.

The sixth one, join locally organized events and be one of the committees, it’s a good way to establish your image and business.

The seventh one is to blog, blogging is one of the great tools in establishing your business, making other people have an idea about it.

The eight one, you don’t have to depend everything to your logo, logo doesn’t make up the whole part of the business, so never spend too much time and effort on it, its just a part of the business.

And having your own company website is on the ninth place because obviously almost all people uses web, and the last one is not to depend too much on blogs, you must explore more over.

That’s the top 10 tips for small business branding Just don’t be afraid to give a try and to plan big for your business. And searching for branding tips can be easily done when you are eager to do it.